Recruiting in the Time of Social Distancing

March 17, 2020

By Elizabeth Connelly, Vice President

The challenging reality of COVID19 in Canada continues to unfold daily, leaving many businesses in a scramble to deal with its effects.  Hiring, as a result, may have slid down your priority list yet it’s important to keep your grasp on top finance and accounting talent, particularly in preparation for a different economic landscape to come.  But how should you proceed with recruiting in a new time of social distancing and isolation?  Here are some tips to keep you engaged with top talent and continue to build a strong relationship without in-person meetings:

Keep the Line of Communication Strong

While we remain in isolation mode and shift gears to crisis management, it shouldn’t mean that communication with candidates of choice must cease.  Video conferencing, text messaging, email – these are all very obvious ways that you can use technology to stay in touch and get to know them further without having to meet in person.  Think of this as an opportunity to nurture that relationship and take it to the next level, beating your competition to the finish line when everything goes back to normal. 

Impress Through Marketing

Instead of inviting the candidate to your office to meet with the team, woo them by sending a customized, well-designed package, either digitally or by snail mail, that contains information about your company’s achievements, industry highlights, and company culture.  Include statistics, team bios, and even positive testimonials from other employees.  Show your company’s personality through branded graphics and office photos.  Candidates will appreciate the effort and it will help to sway their decision in your favour.  

Develop a Revised On-boarding Plan

Hiring during this time may require on-boarding the candidate while your office remains closed and everyone continues to work from home.  Adjust your company’s plans accordingly so that anyone joining your team will feel welcomed and appropriately supported despite not having too much face-to-face time.  Set up a group video call giving everyone an opportunity to introduce themselves, provide necessary training remotely, and adjust your expectations for roles that do not normally accommodate working from home, as the learning curve might be a bit steeper.  

Supporting each other is essential to navigating through the current, COVID19-imposed hiring challenges.  For companies this means adjusting their expectations and for candidates it means being flexible and patient.     

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