Smart Staffing Series: Identifying Your Candidate Marketplace

June 07, 2019

After evaluating the cost of a bad hire, PTC is proud to introduce a series of articles dedicated to helping you make “Smart Staffing” decisions. This first topic helps to identify your potential candidate market. In order to attract the candidates that are the best overall fit, from technical expertise to soft skills to likelihood of long-term commitment and success, you have to clarify who precisely you should be targeting with your recruitment efforts. Learn more about the practical steps to take for effectively identifying your candidate marketplace:

Get a Clear Picture of Current Candidate-to-Job Ratio

You have to truly understand the current state of the demand you’re dealing with to be able to form any strategic plan for your candidate marketplace. Do some research on the number of openings for similar jobs from your competitors and current data for any reported shortages or skills gaps to get a clear picture of the current candidate-to-job ratio. This can help you set clear expectations and know if you need to be more flexible on your “wish list” of desired qualifications.

Review Data for Top Performers

Find out what has historically been successful in terms of hiring by reviewing the data for your top performers. Are there certain qualifications, personality traits or other factors they have in common? Look for commonalities in your past success stories to narrow down the candidate marketplace on which you should focus.

Create Candidate Personas

If you want to identify your candidate marketplace, creating candidate personas can help you narrow down the ideal group so you can be proactive at recruitment and more systematic at making hiring decisions. A candidate persona is simply the compilation of demographics, work background, soft skills, personal characteristics and career goals of your ideal worker, fleshed out to make a fictional profile. Then, you can keep this persona in mind as you figure out where this type of candidate is most likely to be accessible (are they on social media or would more traditional channels be more effective?), and what would most appeal to them in a job (flexible schedule, room for advancement, shares in company stock, etc.).

If you need assistance identifying your candidate marketplace or finding the candidates that meet your criteria, partner with PTC’s team of recruiting experts. PTC Recruiting, a division of Bay Talent Group, focuses on staffing in the accounting, finance, and administrative industries. With nearly three decades of experience collaborating with top employers to meet their employment needs, you can feel confident in our expertise and dedication to understanding both your organization’s talent acquisition needs and how it aligns with the current job market trends. Contact PTC today to discover how we can help you with your finance, accounting, office administration, and HR hiring needs.

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