How to Market Company Culture on Social Media

There aren’t too many companies today that don’t have a social media presence. Social media is a mainstream marketing tool, highly effective at growing brand awareness, cultivating relationships with your customers, and promoting your products or services. But do you ever use this all-star tool to highlight your company culture? If the answer is no, you’re missing out on an important opportunity to attract talent.

Passive and active job seekers will inevitably explore your company pages across different social channels and will even look at profiles of your existing employees. Which is why it’s so important to regularly post social content that paints a genuine portrait of your company’s culture, the perks and benefits of working there, and the amazing people that you employ.

Celebrate your employees
One way to showcase your company on social media is by celebrating your employees. Highlights of employee milestones, personal stories, and welcome messages about new additions to the team are great suggestions. A big trend on social media right now is content around unique ways in which people are working from home and dealing with its challenges (sometimes comically). Doing this shows the potential candidate that you value your workers, that you take pride in their contributions. Plus, such posts are also more likely to result in greater brand advocacy, yielding more internal likes and shares.

Promote company events
Does your company host a regular social outing? Or do you organize an annual team building affair or a charity drive? If so, show it off! Candidates love seeing the fun (and charitable) side of your business. While the pandemic has put the zap on any physical events for the time being, if you’re big on organizing any virtual ones, like a virtual coffee break and catch-up session, make sure to promote this as well. It’s important for potential candidates to see that you are going the extra mile, especially now, to bring your team together, in a fun way.

Profile your leaders
Building a profile for your leadership team is also a good way to showcase your company culture. Some organizations post written messages by leaders, others share videos of them speaking about an important topic. Videos, in fact, generate 12 times more likes and shares than text and images. Both are great ways of showing their personalities and thought leadership. Also, encourage your leadership team to comment on content posted through the company page. A vocal leadership team that is at the forefront of your content will give a glimpse to potential candidates of how your company operates.

Boast about perks and benefits
If your company provides any cool perks or in-demand benefits, talk about that in your social media content as well. For example, one company we worked with allowed dogs in the office every Friday, so their social media post for Fridays included photos of dogs working alongside the employees with a cheeky caption. Company perks, progressive policies, and benefits are all the hype and something that candidates definitely look for when choosing which company to work for.

Identify your values
Lastly, but very importantly, don’t forget to include curated content about your company’s values. Whether it’s a statement about your commitment to diversity and inclusiveness or philanthropic initiatives, job seekers want to know what you stand up for, what you believe in, and what principles guide your organization. By being vocal about this you will more likely attract candidates that share these same values.

It’s a good idea to embed company culture in all of your marketing materials but social media allows you to do it in creative ways, more frequently, and helps to spread the message further. By seeing who you are as a company, candidates will be able to make more informed choices and be better matched to your culture.

Networking in 2020: Continue Building Relationships

By ProVision Staffing

Reaching out to your network through emails, texts or calls has never been more important than now. Pre-pandemic, networking events were held at specific venues but now these have shifted to online mediums. COVID19 has changed the way people connect, but that doesn’t mean that networking or nurturing of relationships should stop.

Here are few tips to help you strengthen your network amidst social distancing:

1. Strategic Online Networking: With in-person meetings and professional events off the calendar for a little while now, make the most use of online networking platforms such as LinkedIn, or even registering for webinars and podcasts that interest you. Spend time connecting with professionals that share similar interests and or those who work within the same industry.

2. Re-engage Existing Contacts: Building a genuine network involves checking in on your existing network, be it your ex-colleague or previous employer. Think about the various touchpoints and how you can proactively reach out to them. Connect with your strongest allies and let them know what you’re looking for: it could be a new job, investment ideas or career advice.

3. Personalize Your Communication: This is the right time for you to lead and engage your connections with personalized communication. Engage in relevant and meaningful conversations that you would be happy to receive. It could be as simple as wishing your ex-colleague ‘Happy Birthday’ or congratulating someone on completing a one-year work anniversary. These gestures will help you in building stronger connections.

4. Practice Empathy: Everyone is dealing with COVID19 related anxiety and isolation in some way or another. When approaching someone that has been affected by this crisis, it is important to extend empathy and reaffirm that things will get better.

5. Leverage LinkedIn: LinkedIn recently introduced a quick and easy way to solicit feedback from your network via ‘LinkedIn polls’. This is a great feature to spark new conversations, receive relevant input and have informed discussions with your connections. Use this downtime to work on your LinkedIn profile, update your work history, request recommendations from previous employers/mentors and start sharing authentic content with your connections and those who are not within your network.