Key Questions To Ask Remote Employers

As we recover from the pandemic and some companies make the move towards establishing remote work on a permanent basis, candidates will likely see a lot more opportunities for teleworking roles. While it may not be an ideal fit for everyone, remote jobs provide greater flexibility, less constraints around location, and a more technology dependent working environment.

In order to assess whether the remote role you’re applying for is well supported by the organization that’s offering it, consider asking these 3 questions at the interview:

1. Can you describe your company’s remote culture?
Some companies might have an established remote workforce while others might be new to this. Because remote employees can feel disconnected, it’s important for organizations to bring everyone together, encourage frequent collaboration, and have a check-in system in place. Get a sense of how frequently the teams communicate and by what method, whether there are any virtual team events in place, or what their policies are for creating an inclusive culture that address the challenges of distance work.

2. What technologies do you have in place to support remote work?
There are many different technologies on the market that allow for collaboration and communication between team members, such as Microsoft Teams, Zoom, Google Hangouts, and Slack. You want to ensure that the company will provide such resources so you can get to know everyone at the company and have an established method of communication with your team. It is also key to determine how easily you’ll be able to share and access files. Is the company working from a cloud environment? What type of IT support will be provided? Make sure that you are comfortable or open to learning their tech stack.

3. How do you track productivity of remote employees?
Productivity tracking is done differently across organizations and even teams within one company. Some roles require closer monitoring than others. Companies can track work by using technologies such as ActivTrak or opt for an honour system. It’s important to find out what the process and expectations are around the role you’re applying for. Are you expected to work during certain hours or is there room for flexibility? Does this job have frequent deadlines and a defined reporting structure? Get as much clarity on expectations as you can.

When you interview for a remote role, ask the right questions to gauge your fit. Companies that have a well-thought-out remote work support system in place will add to your and their success.

Return to Work Anxiety: How to Help Your Employees

As governments loosen restrictions, many employers have begun developing plans to ensure that employees are brought back to an office setting safely. This includes operational and logistical considerations, setting up employee schedules, elevator usage policies and much more. But it’s important to also address and plan for how to deal with feelings of stress and anxiety around the return to work.

These uncertain times have taken a toll on the mental health of many employees, affecting future productivity and engagement levels. According to a survey conducted by KRC Research and Weber Shandwick, 45 per cent of employees are afraid that their employer will bring them back to the office before it is safe. Additionally, only 34 per cent of employees feel safe returning to work when there is a vaccine or treatment and 52 per cent of employees have growing concerns about the future of their company and their role.

Here are few tips that can help employers strategize for the new normal and address return-to work anxiety:

1. Communicate transparently and regularly
Consistent two-way communication is key to managing employee anxiety. Ensure that your teams receive regular updates about company performance, ongoing initiatives and any business-related information. Keep employees abreast of information that is critical to their role and to the success of your organization. Endorse transparency and engage teams to be a part of the growing conversation.

2. Implement Recommended Public Health Measures
Employees need to be aware of how the company is implementing, monitoring and enforcing government recommended public health measures. CDC provides a comprehensive guideline to help businesses and employers respond to COVID19 within the workplace. Provide your employees with assurance that preventive steps are being taken, closely monitor developments and update protocols as the situation evolves.

3. Provide training to leadership teams
Employees will depend on their managers and leaders to ensure a smooth back to work transition. Organize virtual training sessions that focus on managing a hybrid workforce, developing emotional intelligence and building a collaborative work culture. Arm your leaders with the necessary resources and tools to effectively address employee anxiety over return to work and provide healthy ways to cope with it.

4. Be Flexible
If your company has implemented remote work, consider surveying your employees to see how they feel about continuing that arrangement for a definitive period of time. Gauge the success of your remote work experiment by monitoring the productivity and engagement levels. Employees will expect flexibility, particularly if they are looking after children and parents. For employees that thrive better in an office setting, evaluate and plan for hybrid working arrangements.

How to Market Company Culture on Social Media

There aren’t too many companies today that don’t have a social media presence. Social media is a mainstream marketing tool, highly effective at growing brand awareness, cultivating relationships with your customers, and promoting your products or services. But do you ever use this all-star tool to highlight your company culture? If the answer is no, you’re missing out on an important opportunity to attract talent.

Passive and active job seekers will inevitably explore your company pages across different social channels and will even look at profiles of your existing employees. Which is why it’s so important to regularly post social content that paints a genuine portrait of your company’s culture, the perks and benefits of working there, and the amazing people that you employ.

Celebrate your employees
One way to showcase your company on social media is by celebrating your employees. Highlights of employee milestones, personal stories, and welcome messages about new additions to the team are great suggestions. A big trend on social media right now is content around unique ways in which people are working from home and dealing with its challenges (sometimes comically). Doing this shows the potential candidate that you value your workers, that you take pride in their contributions. Plus, such posts are also more likely to result in greater brand advocacy, yielding more internal likes and shares.

Promote company events
Does your company host a regular social outing? Or do you organize an annual team building affair or a charity drive? If so, show it off! Candidates love seeing the fun (and charitable) side of your business. While the pandemic has put the zap on any physical events for the time being, if you’re big on organizing any virtual ones, like a virtual coffee break and catch-up session, make sure to promote this as well. It’s important for potential candidates to see that you are going the extra mile, especially now, to bring your team together, in a fun way.

Profile your leaders
Building a profile for your leadership team is also a good way to showcase your company culture. Some organizations post written messages by leaders, others share videos of them speaking about an important topic. Videos, in fact, generate 12 times more likes and shares than text and images. Both are great ways of showing their personalities and thought leadership. Also, encourage your leadership team to comment on content posted through the company page. A vocal leadership team that is at the forefront of your content will give a glimpse to potential candidates of how your company operates.

Boast about perks and benefits
If your company provides any cool perks or in-demand benefits, talk about that in your social media content as well. For example, one company we worked with allowed dogs in the office every Friday, so their social media post for Fridays included photos of dogs working alongside the employees with a cheeky caption. Company perks, progressive policies, and benefits are all the hype and something that candidates definitely look for when choosing which company to work for.

Identify your values
Lastly, but very importantly, don’t forget to include curated content about your company’s values. Whether it’s a statement about your commitment to diversity and inclusiveness or philanthropic initiatives, job seekers want to know what you stand up for, what you believe in, and what principles guide your organization. By being vocal about this you will more likely attract candidates that share these same values.

It’s a good idea to embed company culture in all of your marketing materials but social media allows you to do it in creative ways, more frequently, and helps to spread the message further. By seeing who you are as a company, candidates will be able to make more informed choices and be better matched to your culture.

How to Avoid Job Search Burnout

Looking for work is like a job itself. It involves a lot of strategic planning, hard work and patience. Whether it is the pandemic that has forced you to look for new employment opportunities, or you have been on the hunt for a while now, don’t let job searching burn you out.

Here are some best practices to help you:

1. Develop a Strategy: Build a daily routine with specific goals and work your way through them. Start your job search process by determining your career aspirations and evaluating any skills gaps. Update your resume with latest work experience, certifications and expertise. Use your time effectively by brainstorming ideal companies you would like to work for and make yourself familiar with their job application process.

2. Track Your Job Search: When you do not have a plan in place, it is easy to lose track of the jobs you have applied for. It is very common these days to apply for multiple opportunities, confuse companies and positions and forget to follow up. One of the best ways to keep track of your job applications is to maintain an active spreadsheet that details out company name, job role, job title, job source, point of contact etc. This will help you stay organized during your job search, keeping priorities in check and saving you from squandering precious time and energy.

3. Leverage Your Network & Social Channels: This is the right time to tap into your network, connect with former colleagues, friends and get your name out there. Let people know that you are actively looking for opportunities and share your personal brand. Utilize this time to get creative and make the most out of your social profiles. According to a CareerBuilder survey, 70% of hiring managers use social media to screen candidates. Channelize your passion and engage in meaningful conversations on social media. From updating your LinkedIn profile to creating content, getting yourself out there can put you in the right place at the right time.

4. Be Patient: During your job search process, try to maintain a positive outlook and believe in yourself. Remember that job searching is a process and will not deliver results overnight. Ideally, you want to find a role that motivates you to work better everyday and be a part of a work family that supports professional and personal development goals.